What is Vevo?
VEVO is a premium music video and entertainment experience created by Universal Music Group and Sony Music Entertainment in partnership with Google / YouTube. This collaboration amongst industry leaders will create a new experience around music videos, music programming, and video technologies. VEVO will be a global provider and distributor of professionally produced music videos, concerts, original web series, artist-generated videos, and curated user-generated videos.
VEVO was conceived and is being built by a dedicated team that loves music and technology and believes in the internet’s power to continually improve experiences for fans. Connecting artists with fans and delivering value to content owners and brand partners are integral parts of the VEVO mission.
My Thoughts
by Kesar
Youtube is one of the best sites ever launched hands down but it is not putting enough money in Google's pockets. Sure you are seeing ads from publishers and record labels but they are saying that they aren't making enough money for their music videos. I noticed today that I tried to watch a music video but I was blocked and redirected to VEVO. I did my research online and it's pretty much like Hulu but for premium high quality music videos. I doubt they will charge users so you'll probably be seeing ads running for 15 sec. It's annoying but you have to make money somehow. Check them out Vevo
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